I build clean, conversion-focused websites on WordPress and Shopify — engineered for performance, SEO, and secure cloud deployments on AWS. From initial structure to launch, every build is optimized for speed and built to be maintained.
Based in Faisalabad, Pakistan — Remote worldwide • Open to relocation
I’m a web developer focused on the WordPress and Shopify ecosystems with a strong foundation in AWS cloud, performance, and clean engineering practices. I help businesses launch fast, professional websites and fix existing ones that are slow, outdated, or hard to maintain.
My approach is simple: understand the goal, build with structure and performance in mind from day one, and hand over something you can actually maintain. Every project ships with Core Web Vitals in mind, proper SEO foundations, secure setup, and a clear deployment path.
Core skills I bring to every project — no filler, just what actually ships and performs.
Advanced / Strong
Advanced / Strong
Strong
Strong
Strong
Working knowledge → Strong
A focused history of building, shipping, and maintaining web projects — solo and with clients across WordPress, Shopify, and AWS.
End-to-end web services — build, optimize, deploy, and maintain. One developer, full ownership of quality.
Custom WordPress sites, themes, and layouts built with Elementor, Gutenberg, or hand-coded PHP — clean, responsive, and fast.
Custom functionality, child themes, and plugin development — tailored features that stay maintainable and upgrade-safe.
WooCommerce stores set up for conversion — catalog, payments, shipping, taxes, and checkout flow, tuned for speed.
Shopify store setup and theme customization with Liquid — sections, templates, and app integrations done right.
AWS hosting, S3, CloudFront CDN, Route53, EC2, and SSL — fast, secure infrastructure with proper DNS and backups.
Core Web Vitals audits and fixes — caching, image optimization, lazy loading, and lean assets for fast loads everywhere.
Ongoing maintenance, security hardening, and automated backups — sites that stay up, updated, and recover fast.
High-converting landing pages and on-page SEO setup — titles, meta, structure, and fast layouts that rank better.
Selected work across WordPress, Shopify, and AWS — anonymized to respect client confidentiality. Details available on request.
Problem — a slow store with scattered categories, weak product pages, and a clunky checkout.
Solution — rebuilt the theme with Liquid, structured collections and product templates, and audited apps that were dragging performance.
Outcome — faster browsing, a cleaner checkout flow, and a store the client can manage confidently.
Problem — an outdated site with poor SEO structure, slow load times, and no room to grow.
Solution — rebuilt with Elementor and Gutenberg blocks, set up on-page SEO, and applied speed optimization end to end.
Outcome — a modern, mobile-friendly site with improved Core Web Vitals and content the team can update themselves.
Problem — cart issues, slow product pages, and an unreliable payment/shipping setup.
Solution — rebuilt catalog structure, configured payments and shipping, and implemented caching and image optimization.
Outcome — a reliable store with noticeably faster page loads and a smoother purchase path.
Problem — shared hosting with slow, inconsistent load times and no disaster-recovery plan.
Solution — moved assets to S3 with CloudFront CDN, configured Route53 DNS and SSL, and set up automated backups.
Outcome — faster global delivery, secure HTTPS everywhere, and a recovery path if anything goes wrong.
Goals — fix a slow, error-prone store; raise Core Web Vitals; make the store easier for the client to manage.
Constraints — keep all existing products and orders; no downtime during the rebuild; a strict budget.
Approach — audited the store, rebuilt the catalog and checkout flow, consolidated plugins, and applied caching, image compression, and lazy loading.
Stack — WordPress, WooCommerce, PHP, Elementor, page caching, image CDN.
Performance wins — fewer HTTP requests, optimized images, cached pages, and reduced plugin weight; real-world load times dropped noticeably on both mobile and desktop.
Results — a stable, faster store with a cleaner checkout and a maintenance routine the client can follow.
Goals — move off unreliable shared hosting; cut load times; add SSL, backups, and a recovery plan.
Constraints — keep the same domain, preserve all content, and complete the move without downtime.
Approach — staged the migration to EC2, moved static assets to S3, fronted everything with CloudFront, updated DNS in Route53, and enforced SSL site-wide.
Stack — AWS EC2, S3, CloudFront, Route53, SSL, automated backups.
Performance wins — CDN edge caching for static assets, reduced origin load, HTTP/2 + HTTPS, and faster time-to-first-byte.
Results — a secure, fast, and recoverable setup with a clear path for growth.
A transparent, five-step process — you always know what’s happening and what comes next.
We talk goals, audience, and constraints. I define scope, deliverables, and a clear timeline.
Wireframes and content structure that map every page to a business outcome.
Clean code on WordPress or Shopify, built responsively with performance in mind.
Cross-device testing, Core Web Vitals checks, and final polish before launch.
Go-live, hosting and DNS setup, and ongoing support so you’re never stuck.
Most engagements run under NDA, so clients aren’t named here. Full references and feedback are available on request.
“Our store was painfully slow and customers were abandoning carts. The rebuild was smooth, communication was clear, and the site is noticeably faster. Would work with him again.”
“He took our outdated WordPress site and made it fast, clean, and easy for our team to update. Setup and handover were exactly as promised.”
Quick answers to the questions clients ask most.
A short brief is enough: your goals, your current website (if any), and any content or brand assets. From there I’ll scope the project and propose a plan and timeline.
Yes — speed issues, redesigns, migrations, plugin conflicts, and broken layouts are all common projects. I’ll audit first and tell you exactly what needs to change.
Yes. I can handle hosting setup, domains, DNS, SSL, and full AWS deployments (S3, CloudFront, Route53, EC2) so everything goes live correctly the first time.
Performance is a requirement from day one, not an afterthought: lean code, optimized images, caching, a CDN where it helps, and Core Web Vitals checks before launch.
A landing page can take days; a full business site or store usually takes 1–3 weeks depending on scope. You’ll get a clear timeline in the proposal.
Yes — updates, backups, security hardening, and small changes are available as monthly plans or on a per-request basis.
[yourname@email.com]
Faisalabad, Pakistan — Remote worldwide • Open to relocation
I usually respond within 24–48 hours.
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